Celebri'TEST"

Good Evening,

I hope everyone is enjoying their Thanksgiving weekend, I know I am!  After relaxing all day watching football with the family I thought about how I would be able to integrate this blogging assignment into my topic. Since my blogs are about Celebrities and the gossip that helps keep them in the spot light I would like to focus on the gossip sites and the magazines; and measure how involved people are into these mediums.

First of all I don't know if everyone knows this but this is a million dollar industry (and that's being polite its probably worth a lot more), however since the majority of people rely on the internet for their information it would be interesting to see how many people use the internet compared to magazines. To see which source can grab more viewers you will have to be able to track how many people are visiting your site on a daily basis (loyal visitors) and be able to find and generate data from the magazine subscriptions. To track loyal visitors you need to engage them and invite them to subscribe to your website such as facebook so you can keep with their information and target your audience depending on what they like. Unfortunately it is very difficult to get people to subscribe to something so you need to create an incentive, offer them free and fast information, ability to customize their interests etc. Getting peoples information and subscribed can help you learn how many times a day they interact with your page and if they follow you call to action. With magazines you can test how many people purchase your product by taking the information from magazine subscribers which are the people that are loyal, and the most important. Of course their will be people that buy magazines at news stands and grocery stores, but their are also people that visit websites randomly.

In this test we want to see the difference in loyalty and which resource is more popular "TMZ" or "The Star", you can even test against 'twitter' and 'facebook' by looking at the followers and the amount of people that interact on a weekly/monthly basis. This information is important to celebrities because it lets them know which medium is the most popular so when they want to raise their publicity they will make sure that medium receives exclusive information (which does happen quite often). Celebrities get paid quite a bit of money for an exclusive story/ or picture.
I personally do no subscribe to peoples pages, or websites however I am guilty of indulging in gossip magazines especially when I am in line at the grocery store or sitting at the hair dressers.
Happy Thanksgiving all :)

M&M